"People dont follow you for what you do, they follow you for 'why' you do it"
Business growth comes from the ability to attract and engage people.
Whether that be customers, employees, contractors or even suppliers. The success of a business is determined by the ability to engage the people around it at an emotional level and motivate them to buy. Buying and Buy-in decisions are made at an emotional level and it's only when you're able to make people 'feel' will you really attract your tribe of customers and employees.
This is done by getting clear on the business' purpose. Why it exists, what problem it solves and who it solves it for.
Never before has it been more important to be clear on this in business because staff in particular, are looking for more than 'just a job'. They are looking for the ability to contribute and make a difference, connect and feel appreciated at the same time as grow within the business. It's also never been more important to make our team feel safe and comfortable in the workplace.
Business is competitive and in todays business environment and the differentiating factor is the quality of leadership. The skill of the business owner and manager is crucial to business success.
According to McKinsey's survey of 500 executives when a business invests in leadership development and training, the surveyed business' reported 114% higher sales, 70% lower staff turnover, 71% increased customer satisfaction and 90% lower absenteeism rates.
There is no denying that the impact of leadership in small business is significant and staff turnover is your biggest clue as to how you are performing.
Take the Retention Strategy Quiz now!
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