The fact is, there is no business if there are no people. People are required to work in a business and people are required to purchase from a business. Whether we accept it or not, people buy on emotion. How they feel about something will influence their purchasing decision before any fact.
If we don't know how to match the right personality to the right role, match the right person to our culture, if we don't know how to build a working environment that facilitates happiness in the work place then we won’t get the best out of our people. A lack of productivity and high staff turnover can determine whether the business succeeds or fails.
When you learn a little about yourself, a little about how people operate, a little about the systems and processes that will make your life easier and save you time. You’ll feel ten times better, you're people will fill 100 times better and your customers will fall in love with your business and spread the word. Resulting in an increasing bottom line, rather than a retracting one.
The thing my clients always tell me is that the work I do with them gives them the specific actions - there is no mystery once we’ve worked together. You get every. single. step. spelled out from A-Z. So if this topic is unclear for you now, there’s just one decision to make, to ensure your clarity in the very near future.
Google has been on Fortune’s 100 Best Companies to Work For list for 10 years, thanks to sparking the imagination of its talented and highly compensated workers. One Googler put it this way to Fortune: One Googler explained, “The company culture truly makes workers feel they’re valued and respected as a human being, not as a cog in a machine.”
This synthetic fabric manufacturer of Gore-Tex and Glide dental floss has a long tradition of making money and having fun doing so, dating back to the 1950s and 60s, when Bill and Vieve Gore invited all associates over to their home for the annual company picnic. Now, plants hold celebrations for business milestones, have dedicated fun committees and raise money for the philanthropic fund. It enjoys a very low 3% voluntary turnover rate among full-time employees.
Salesforce.com has logged over 1.3 million volunteer hours and donated more than $100 million in grants. Employees receive seven paid days a year to volunteer, and one employee told us: “We have the flexibility and support to volunteer on our own, yet be supported by the company.” To prove it, staff member donations are matched, dollar for dollar, by the company.
Arthrex pioneered the field of arthroscopy (minimally invasive surgery on joints) and has developed more than 9,500 surgical devices and procedures since its founding in 1984. The company enjoys a very low full-time voluntary turnover rate of 5% and it offers an annual maximum of $8,000 in tuition reimbursement to its staff.
Medical staffing firm lives by the mantra “Putting People First.” Every year, employees nominate peers who best exemplify their corporate philosophy by making a difference in the lives of others. Four winners and their guests will get an all-expense-paid trip to Kenya in 2016 to participate in a service project and go on safari.
Structure and systems are so important because as humans, as leaders, we don't have the capacity to remember every detail about each of our team members. It’s potentially possible with 1 employee, however as soon as you add a second you’re likely to forget.
So implementing structure and systems into your business gives you the ability to communicate effectively, sharing the bigger picture, right down to the detail and what strategies to use. They give you the ability to follow up and hold your people accountable - which is often a major down fall of a leader.
These systems and structures are designed to assist you as a business owner demonstrate the value you place on your employees, without it costing you a lot of time. They save you time and make you more efficient and ultimately make you look like you’re across every aspect of the business.
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